Wednesday, February 27, 2008

Audio Book, Accountants and Lawyers

Rod Thank you. You and many others have suggested the benefits of issuing an "audio" version of the book. You are right, with so many digital devices this is a terrific way of getting the book into so many more hands around the world. I will indeed check out the site you sent. Thanks for your suggestion.

Switching gears I have been very pleased with the response from lawyers and accountants to the publication of the book. I had an intuitive sense that they struggle to implement great tax and legal plans because of the emotional currents at play in their family business accounts. One lawyer who bought the book said that when he drops the book off to his client he knows that they know how high the stakes can get if succession planning isn't addressed. Having an informal lunch with a family business member to discuss the book is a simple inexpensive way to get family businesses thinking and acting on their succession plans --gets them thinking about drafting or up-dating shareholders agreements, buy-sell agreements, wills, and a host of other documents that set the stage for wealth to be preserved. Books continue to have a high perceived value and leave a more enduring brand impression than another golf shirt. I still pick up a book given to me by my own insurance agent, Ron Tillotson, and think of him every time I do.
(Thought For the Day: "If relationships among family members working together are so badly damaged it is not a family business--there can be no family business without "family")

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